Essential for newsletterists
By ‘newsletterist’ (analogous to ‘columnist’) I mean writers whose
style is accustomed to Substack, Medium, or WeChat. Newsletterist is a
hyponym of blogger, with a concern that their works are concise,
generalized (to cater global feed), repetitive (Ed Zitron is a notorious
example), and sometimes requested (Though Zhīhū is not a newsletter
service, frequent Zhīhū answerers share the features before, plus that
they contribute after questions previously raised within their
interest).
This distinction is tentative.
Small collections, that is, few full-length articles covering their
basic points, suffice for most newsletterists (or anyone writing in
newsletter mode). Why not just avoid reading newsletters? Because some
newsletterists are themselves ‘proof of existence,’ or reflecting fields
with scarce or distorted public concerns.
故紙堆裏寄此生’s pin:
各种流量式每天至少发一篇文章的营销号/公众号/自媒体的唯一存活方式——洗稿。除此之外,别无他法。除非有一个数十人组成的小组且每个组员都是肚里有货的终身学习者——每人每天贡献一篇。
那种以评论「每日热点」为任务的新媒体,最常见的撰文方法:洗稿微博、知乎前几个热门回答;有的人甚至洗都不洗,直接「复制」。
以评论每日热点为业的账号,持续关注两三个月即可。因为在这之后,只是重复,内容(故事、事件)变了,背后反映的本质问题与使用的话术(理论)还是那几个。换汤不换药,简称「今之视昔,亦犹后之视今」。
#流量式新媒体存活方式
来源:知乎
著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。